🚀 go-pugleaf

On Mon, 18 Aug 1997 12:23:00 -0500, Sean T <s-kelly@students.uiuc.edu>
wrote:

>I am a side contractor for this ISP provider.  They want me to re-design 
>their company logo.  I have done nice graphics before but nothing for a 
>company or anything commercial.  There are asking me for a quote:  I 
>designed thier images in photoshop, but I don't know what range to give 
>them to ask for a price.  Any professional suggestions out there?? Thanks!
>Also, is photoshop (3.0) the best graphic utility?

Take a look at the American Graphic Arts Guild _Pricing and Ethics
Handbook_. The prices it lists tend to be quite high, but will give
you a good idea of relative value. The book is also very good at
detailing usage fees, contracts, etc.. For a corporate ID job, such as
a logo, try to consider what kind of mileage the client will get from
your work, and bill accordingly. Also consider the size of the client
company; if they are a small ISP, just starting out, you should charge
them less than you would charge AOL.  Fees for corporate ID jobs
usually include the purchase of all rights to the design, for the life
of the client company. I recommend drawing up a simple contract,
detailing this transfer of rights, also including specifications for
how the logo should be used (colour, minimum size, etc.) and retaining
the right for you to display the logo in your own samples and
promotional material.

Generally, logos are best when they are simple and versatile, so
vector graphics are usually better than Photoshop images. You want
something which can be reproduced in as many different circumstances
as possible, from four-colour process brochures to b/w newspaper ads.
If the client wants their logo to have a 'fancy' treatment  -- e.g. a
graphic fading into overlaid text, or a graduated fill -- I would
recommend creating two versions of the logo: simple and fancy. The
latter will impress the clients when they see it in glossy brochures
and on their website; the former will actually be useful in a wide
range of media.

John Hudson, Type Director

Tiro Typeworks
Vancouver, BC
tiro@tiro.com
www.tiro.com