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For immediate release                        Contact: Allison Adams
Aug. 12, 1994                                (919) 660-7711
                                             AAdams@dukefsb.bitnet


ALLIEDSIGNAL SUPPORTS FUQUA CURRICULUM


     DURHAM, N.C. -- Making strategic decisions that send
consequences rippling through the rest of the corporation is one
of the "experiential" lessons MBA students learn at Duke
University.
     "Competitive Business Strategy" is a key component of the
MBA curriculum at Duke's Fuqua School of Business.  The program
is one of four Integrative Learning Experiences (ILEs), week-long
experiential learning programs that address key management
issues.
     Fuqua has received a $150,000, three-year grant from
AlliedSignal Foundation of Morristown, N.J., to provide funding
for "Competitive Business Strategy."
     "We're pleased to sponsor this unique educational program
and to strengthen our growing relationship with Duke University,"
said John W. Barter, senior vice president and chief financial
officer of AlliedSignal Inc.  "AlliedSignal has targeted the
Fuqua School as one of its primary sources for new management
talent, and the ILE curriculum can only enhance the decision-
making skills of the future business leaders we'll be
recruiting."
     "Competitive Business Strategy" features a computerized
management simulation that emphasizes strategic thinking and
advanced applications.  Students make decisions in all areas of
corporate management, including finance, marketing, employee
relations, operations, strategy and organizational behavior. 
Applying methods and concepts they learn during their first
semester of studies, students run "companies" in a realistic "war
room" environment.
     Dean Thomas F. Keller said one of the strengths of Fuqua's
MBA curriculum is its ability to respond to the evolving needs of
business.
     "AlliedSignal's support is crucial to our ability to advance
leading-edge learning at Fuqua," he said.
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