🚀 go-pugleaf

Hi everyone!  Here's the results from our survey.  We focused mostly
on percentages in our presentation, so I don't have any standard
deviations, medians, modes, confidence intervals, etc. handy.  If
there is enough interest, I will post those if you let me know:).

Well, as you might have guessed already, our presentation for our
marketing class was on the world wide web, specifically advertising
and security issues.  We started out with some qualifying questions
to make sure we were questioning people who used computers somewhat
frequently.  And everyone qualified:).  Then, we asked some simple
warm-up questions including whether or not you used the Web.  Following
that were the complicated questions about the Web, and then, finally,
we asked demographic questions.  Our survey went according to standard
market research procedure (as was taught in our class).  However,
we are still amateurs in the field of marketing so I would strongly
warn against anyone using this for business research purposes.

There were 52 respondents in all and as you will notice later only
eight people do not use the WWW.
Without further ado...

1.  How do you have access to a computer?
home 46
work 43
friend's 2
school 16

2.  How often do you use a computer?
average of 36 hours per week

3.  How often do you spend on-line?
average of 14 hours per week

4.  What on-line services do you use?
local BBS's 15

Pay Services:  netcom 2
               cis 2
               mindspring 6
               aol 7
               industry.net 1  (I'm not familiar with this--is it spelle
                                d correctly?)
               access atlanta 1
               compuserve 2
               prodigy 2
(it was 18 people in all and they listed which ones they used)

school or other 32

5. What Internet services do you use?
usenet newsgroups (just checking!:)) everyone--52
email 52
world wide web 44
other (Gopher/FTP/telnet/etc) 45

------------------------------------------------------------------------
If you use the Web, answer #6 through #16.  If not, skip to #17.
------------------------------------------------------------------------
(so, this is out of 44 people who said yes to using the WWW.)
(and if people left something blank or refused to answer something, I
left that answer blank)

6.  What services do you use on the WWW?
shopping 5
special interest 38
entertainment (games) 13
research 39
other 6

7.  Rank the WWW services according to how often you use each one.
(highest usage being at 5, then 4, 3, 2, and the lowest usage at 1)
(btw, for those of you who did not complete the 5 through 1 ranking
or who repeated numbers, I left the answer blank...sorry I didn't
make the instructions more clear:))

shopping average of 1.514  (ranked 1 meaning last)
special interest 3.833   (ranked 5 meaning the highest)
entertainment 3.000   (ranked 3rd)
research 3.675   (ranked 4th)
other 2.472   (ranked 2nd)
so, once again 5 is the most used (the highest) and then it goes on
down to 1.:)

8.  Rank the services from most like to least liked.
(most liked being at 5, then 4, 3, 2, and the least liked at 1)
shopping 1.500  (ranked 1st)
special interest 4.263 (ranked 5th)
entertainment 3.216  (ranked 3rd)
research  3.541  (ranked 4th)
other 2.314  (ranked 2nd)
(5th is still the highest:))

9.  Have you ever purchased anything on the web?
yes 8
no 35

10.  Have you ever gotten purchase info. off the Web and then mailed
your order and payment?
yes 13
no 28

11.  Have you noticed any commercial advertisements (not to be confused
homepages) on the Web since you started using it?
(if no skip to #15)
no 8
yes 33

12.  If you have seen any ads, have they introduced new products to
you?
no 9
yes 24

13.  Have they  made you more likely to buy products on the Web?
highly agree 0
agree 10
no opinion 10
disagree 8
highly disagree 5

14.  Have you made a purchase after seeing an advertisement on the Web?
no 24
yes 9

------------------------------------------------------------------------
15. Are you concerned with the lack of security for your credit card acc
ount numbers when purchasing on the Web?
highly agree 24
agree 7
no opinion 4
disagree 4
highly disagree 3

16.  Has concern for security stopped you from ordering on the Web?
always 21
over half of the time 2
half of the time 0
under half the time 2
never 6
no opinion 11
------------------------------------------------------------------------

17.  What is your occupation?
(this is out of 52 people)

computer related jobs 16

I didn't feel right about revealing everyone's jobs on a newsgroup,
so if you are in dire need of knowing the occupations, you will have
to write to me.  (of course, no names or account names will be
connected to these occupations, if I give them out).

18.  What is the highest level of education that you have attained?
still in high school 1 (congrats!--you are a statistical outlier):)
associates/technical school/junior college 5
still in college/bachelor's degree/master's degree/PhD 46

19.  What is your age?
average of 30.135 years old

20.  What is your sex?
male 42
female 10

The end!  All questions/comments/flames (not:)) should be sent to
billyboy@music.cc.uga.edu
For those of you who wish to discuss my interpretations, you can write
to me but I don't have anything shocking to say...everything's pretty
consistent with the reports in the media.  Well, thank you again and
good luck to you in the future!

Take care:)    Kerry