🚀 go-pugleaf

Thanks, Michelle, for the most fascinating article.  One part I have a
quibble with:

>Ad-filtering users are but a very small fraction of viewers.  Should
>this change, expect that web advertising will go the way of print
>advertising, where the publisher is responsible for hosting the ad.
>If this happens, small websites will no longer be able to provide the
>auditing required by major advertisers (and currently provided by the
>media sellers) and will no longer be able to sell their sites
>effectively as they do now.  Only the large well-funded sites will
>have the resources to provide the auditing to attract web-hosted, and
>thus, unfilterable, advertising.

What resources?  If you're talking about money, banner ad management
software such as CentralAd's costs only $160 and has the same
features as similar software costing $35,000 (plus it's portable
to just about any OS).  AdJuggler is a similar mid-level package
costing somewhat more, but still well-suited for small web sites.
These two packages do the auditing that advertisers need.

If you're talking about manpower, then you have a point.  It's one
thing to set up ad management software on your site.  It's quite
another to promote it, deal with your advertisers, and so on.

-Alex