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Article #258

Re: Been to the market lately?

#258
From: Neil_Keller
Date: Fri, 09 Jan 2009 20:34
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John, 

      I thought these big dollar redesigns went through market testing, internal
      and external reviews, extensive approval processes and some effort to
      strengthen the brand was made.




Right. And sometimes the pontificating that goes on behind those doors is little more than misguided, self-serving drivel, based upon who's personal agenda and ego wins out. Or it's a misinterpretation of accumulated focus group data -- or even the wrong demographic chosen and responding to the questions. Garbage in; garbage out.

How many times have you catered to a client's whims only because he hands out the work and signs off on your invoices?

Neil
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From: Neil_Keller@adobeforums.com
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Subject: Re: Been to the market lately?
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Date: Fri, 9 Jan 2009 12:34:52 -0800
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