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Article #259

Re: Been to the market lately?

#259
From: Neil_Keller
Date: Fri, 09 Jan 2009 20:38
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John, 

      I thought these big dollar redesigns went through market testing, internal
      and external reviews, extensive approval processes and some effort to
      strengthen the brand was made.




Right. And sometimes the pontificating that goes on behind those doors is little more than misguided, self-serving drivel. The most vocal personal agenda, bluster and ego wins out. Or it's a problem of bad taste or no taste. Or it's a misinterpretation of accumulated focus group data -- or even the wrong demographic chosen and responding to the questions. Garbage in; garbage out. How do you think the Edsel ever made it from the drawing board into dealer showrooms in the late '50s?

How many times have you catered to a client's whims only because he hands out the work and signs off on your invoices?

Neil
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Subject: Re: Been to the market lately?
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Date: Fri, 9 Jan 2009 12:38:00 -0800
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