Re: Been to the market lately?

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#333

From: Neil_Keller
Date: Sun, 04 Jan 2009 06:27

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Ariel,

It's another mindless "swoosh" effect with results in a mark that is less distinctive and harder to pick out of the crowd than the old blue VISA between the blue and orange bars. Maybe it's a bit dated -- but then, it is instantly recognized. Why the change in this direction?

But then, hey, they didn't consult me or offer me $250,000 to work on the project, so, their loss. <lol>

Another mistake? The new Pepsi mark. What IS that, anyway? For generations, folks knew and trusted a particular design, and associated it with that carbonated beverage. May as well be the mark for a new airline. Or Lionel trains. Or Delta faucets. Or...

Coca Cola seems to have been pretty happy with its 100-year-old mark. At least they haven't strayed far from that concept.

And the relatively recent evolution of the AT&T mark to some disjointed globe is kiddie stuff, poorly executed. The operative here is "executed".

Neil

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Subject: Re: Been to the market lately?
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Date: Sat, 3 Jan 2009 22:27:46 -0800
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