🚀 go-pugleaf

Ariel,

It's another mindless "swoosh" effect with results in a mark that is less distinctive and harder to pick out of the crowd than the old blue VISA between the blue and orange bars. Maybe it was a bit dated -- but then, it is always instantly recognized. Why the change in direction?

But then, hey, they didn't consult me or offer me $250,000 to work on the project, so, their loss. <lol>

Another mistake? The new Pepsi mark. What IS that, anyway? For generations, folks knew and trusted a particular design, and associated it with that carbonated beverage. May as well be the mark for a new airline. Or Lionel trains. Or Delta faucets. Or...

Coca Cola seems to have been pretty happy with its 100-year-old mark. At least they haven't strayed far from that concept.

And the relatively recent evolution of the AT&T mark to some disjointed globe is kiddie stuff, poorly executed. The operative here is "executed".

Change just for the sake of change makes zero sense.

Neil