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Article #402Re: Modern yet conservative font
From: Neil_Keller
Date: Sun, 16 Nov 2008 15:39
Date: Sun, 16 Nov 2008 15:39
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1523 bytes
Phyllis,
a logo for a business that's very conservative but also modern (an Internet
bank)
Whichever font(s) you choose, purchase them from a legitimate foundry. You'll have better/more reliable font engineering and visual realization. Choose fonts based upon the company persona, readability, how they will be used (including different media -- print, signage, and Web; colors; materials; sizes; text density; etc.). Consider ALL possible uses for the font before deciding. A font doesn't have to have been designed in a particular year to be appropriate; it just has to "look" and "feel" right for your client and his needs.
Personally, I'm not a big Univers fan; it's looks a bit sterile for me. Other possibilities; fonts with a bit more "warmth" you may wish to explore that may work:
Scala Sans
Meta
Futura
Gill Sans
Cronos
Arno
Veljovic
Meridien
Warnock
Chaparral
Brioso
Neil
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X-Google-Thread: 1042b6,eb126a59de744e75 X-Google-Attributes: gid1042b6,domainid0,public,usenet X-Google-Language: ENGLISH,ASCII-7-bit From: Neil_Keller@adobeforums.com Newsgroups: adobe.typography Subject: Re: Modern yet conservative font Message-ID: <59b709a5.9@webcrossing.la2eafNXanI> Date: Sun, 16 Nov 2008 07:39:39 -0800 References: <59b709a5.-1@webcrossing.la2eafNXanI> Lines: 31 MIME-Version: 1.0 Content-Type: text/plain; charset="ISO-8859-1" Content-Transfer-Encoding: 8bit Path: arc1-ca.pugleaf.net!g2news2.google.com!news3.google.com!goblin2!goblin.stu.neva.ru!news4us.nl!webcrossing