Insights on selling software?

Thread View: alt.msdos.programmer

2 messages

[T] Back to Threads [V] Tree View [G] Group Articles

2 total messages Started by HAVERLAND MARC BRADLEY Fri, 13 Jul 1990 18:53

#533

Author: HAVERLAND MARC BRADLEY
Date: Fri, 13 Jul 1990 18:53

16 lines
1012 bytes

 
Insights on selling software?
 
I am interested in hearing from anyone who has sold a software
package to a company that markets it.
Did you sell it for a lump sum, royalties, both, or some other
arrangement?
How did you approach the company?
Any insight that you can give me in this area is most appreciated.
(I'm primarily interested in the PC market.)
 
Thanks for any info.
 
Marc Haverland       haverlan@tramp.colorado.edu       303-230-8529

Re: Insights on selling software?

#534

Author: Cay Horstmann
Date: Sun, 15 Jul 1990 16:19

26 lines
1792 bytes

In article <23453@boulder.Colorado.EDU> haverlan@tramp.Colorado.EDU (HAVERLAND MARC BRADLEY) writes:
>
>I am interested in hearing from anyone who has sold a software
>package to a company that markets it.
>Did you sell it for a lump sum, royalties, both, or some other
>arrangement?
> 
Read "Legal Care for your Software" for guidance. I would strongly
suggest royalties instead of a lump sum if your product is any good :-)
And ask for an advance against royalties. I think typical figures are
approx. 20% of net sales, and an advance of what they estimate the royalties
to be in the first 6-12 months. I'd like to know the experience of other
netters on these figures! 

("Legal Care for your Software" is from Nolo Press in Berkeley.)

How to approach companies? Beats me. When I was in that situation, I sent
my creation to a large number of companies and got a yawn from everyone.
I ended up marketing it myself, with very good success. I certainly have
a lot more (1) money (2) control (3) hassle this way than going through
a publisher, but how many tiny software companies does the world need?

Cay

P.S. Why don't you tell us more about your product, maybe you can get
a direct referral from someone else on the net.

Thread Navigation

This is a paginated view of messages in the thread with full content displayed inline.

Messages are displayed in chronological order, with the original post highlighted in green.

Use pagination controls to navigate through all messages in large threads.

Back to All Threads