Are you part of the half of AOL who is leaving?

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2 total messages Started by Art Stone Fri, 06 Jun 1997 00:00

Author: Art Stone
Date: Fri, 06 Jun 1997 00:00

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http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/oracle/dbtmp/133451&EDATE=

According to this detailed survey, almost half of AOL's members are
either seriously considering or "definitely" leaving AOL.  (Things like
the horrible AOL newsreader are surely one reason)

Quotes from the news story include:

>"AOL members who said they were most likely to leave represented some of
>the most demographically desirable users of the service -- young family
>members with multiple incomes," said Tom Miller, Vice President of the
>Emerging Technologies Research Group at FIND/SVP and publisher of InterActive
>Consumers. 
[....]
>we also found a higher
>ratio of 'pass along usage', meaning individual AOL members who share
>accounts.  This phenomenon is clearly more widespread than previously
>reported," stated Mr. Miller.  "By our estimates, AOL has 30% more users of
>the service than there are members, or a total of 10.6 million people using
>AOL's 8 million memberships."

Isn't sharing an account (other than members of the same household) a
violation of AOL's terms of service?

>16% of all current and adult Internet users are former AOL users

Art Stone  
--
Detroit News - May 1st, 1997: AOL is "the online equivalent of getting drunk and making a fool of yourself."

Re: Are you part of the half of AOL who is leaving?

Author: Harobed Nosnivel
Date: Fri, 06 Jun 1997 00:00

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On Fri, 06 Jun 1997 04:26:05 GMT, artstone@ibm.net (Art Stone) wrote:

>http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/oracle/dbtmp/133451&EDATE=
>
>According to this detailed survey, almost half of AOL's members are
>either seriously considering or "definitely" leaving AOL.  (Things like
>the horrible AOL newsreader are surely one reason)
>
>Quotes from the news story include:
>
>>"AOL members who said they were most likely to leave represented some of
>>the most demographically desirable users of the service -- young family
>>members with multiple incomes," said Tom Miller, Vice President of the
>>Emerging Technologies Research Group at FIND/SVP and publisher of InterActive
>>Consumers. 
>[....]
>>we also found a higher
>>ratio of 'pass along usage', meaning individual AOL members who share
>>accounts.  This phenomenon is clearly more widespread than previously
>>reported," stated Mr. Miller.  "By our estimates, AOL has 30% more users of
>>the service than there are members, or a total of 10.6 million people using
>>AOL's 8 million memberships."
>
>Isn't sharing an account (other than members of the same household) a
>violation of AOL's terms of service?

Not that I'm aware.

Nor do I think this would upset AOL terribly. While recent reports
suggest that their advertising revenue is but a small portion of their
income, it's clear that Member fees are insufficient to support the
service and additional advertising revenue will be needed.

As the current model depends upon "impressions" the more different
folks logging on and seeing the ads, the more advertising revenue AOL
will be able to generate.

>>16% of all current and adult Internet users are former AOL users

Deborah
Auxiliary Troll Patrol - Founder & Director 
Formerly a "Remote Volunteer Slave" for AOL
Currently a "Community Leader" for AOL
AOL doesn't speak for me. I don't speak for AOL. It's better for both of us this way.

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