🚀 go-pugleaf

Date: Mon, 20 Jan 92 09:17:58 EST

More IAP'92 Greetings from The MIT Entrepreneurs Club-

This year The E-Club hosts Sloan School Lecturer, Sullivan & Worcester
Atty. and E-Club advisor Joe Hadzima and his annual IAP series at MIT,
which we highly recommend to MIT students participating in the
current $10K Student Competition.  If you think you know an MIT student
who should attend the four seesions in the following series, pleas
pass the schedule along.	THANKS!  richard shyduroff, for The E-Club.
 

              January 1992 Independent Activities Period
 
           "The Nuts and Bolts of Preparing Business Plans"
 
        Tuesday & Thursday nights,  Jan. 21, 23, 28 & 30, 1992
                  6:30 to 8:30 pm, Room 6-120 at MIT
 

Purpose of the Course
 
        The nuts and bolts of Preparing a Business Plan will be
explored.  The course is open to the public and is particularly
recommended for persons who are interested in starting or are involved
in a new business.
 
        Because some of the speakers will be judges of the Third
Annual MIT 10K Business Plan Competition, students who are planning to
enter the Competition should find the course particularly useful.
 

Organizers of the Course
 
        The course has been organized and coordinated by the
High Technology/New Ventures Group of Sullivan & Worcester at the request
of the student organizers of the Third Annual MIT 10K Business Plan
Competition.  Sullivan & Worcester, a Boston-based law firm with
offices in New York and Washington D.C., is a sponsor of the
Competition.
 

Session 1: Marketing                    Tuesday, January 21, 1992
 
        Many entrepreneurs, especially technology-based entrepreneurs,
are accused of being too in love with their technology or concept.
They rationalize that if they develop a better moustrap then the
product will sell itself.  However, a good technology or product idea
is a necessary but not a sufficient condition to establishing and
growing a successful business venture.
 
        There is much talk of the need to be "market driven".  Who will
buy the product?  How will you reach buyers?  How much will they pay?
 
        If you have an idea for a product or service how do you
determine whether there is a market for it?  How do you develop a
marketing strategy?  How do you turn your idea and market research into
sales?  What do you need to do to convince potential investors that there
is a market and that your idea is viable?  If you don't have a specific
product or service idea but you see a potential need, how do you turn
the need into a product or service?
 

        This session will discuss these issues and provide guidance on
how to approach the marketing section of your business plan.
 
        Moderator: Joe Hadzima, Sullivan & Worcester Partner;
                        Co-Director of the Sullivan & Worcester 
			High Technology/New Ventures Group; 
			Visiting Teacher, MIT Sloan School of Management;
 
        Speakers:  Matt Plum, Copley Venture Partners;
                   Stephanie Marrus, directory and most recently
                        Deputy Secretary for Economic Affairs of the
                        Commonwealth of Massachusetts;
                   Frank Zenie, President of Zymark Corporation;
 

Session 2: The Business Plan            Thursday, January 23, 1992
 
        Practical do's and don'ts in preparing a Business Plan. 
Things to keep in mind in writing a Business Plan which will improve your
chances of obtaining funding and making your business a success.
 
        A review of two or more business plans from existing companies,
analyzing why they did or did not get funding and what flaws appeared.

 
        Moderator: Joe Hadzima, Sullivan & Worcester;
 
        Speakers:  William Gasko, Founder of several companies and
                        Professor of Entrepreneurship at Worcester
                        Polytechnical Institute [WPI];
                   Pat McGrath, Charlestown Partners;
                   Lita Nelson, Associate Director,
		        The MIT Technology Licensing Office, [TLO];

 
Session 3: Financing                    Tuesday, January 28, 1992
 
        You have identified the product/service and the market and
have prepared a Business Plan.  You have assembled a team of people to
carry out the Plan.  Now you need the financial resources, the gas to
power the car.
 
        Boot-Strapping the early stages.  Funding from the "3 F's" -
Friends, Family and Fools.  Angels -- who they are and what are they
looking for?  Private placements.  Customer financing.  Consulting --
getting someone else to pay for the devlopment, provide a beta site
and endorse your idea.  SBIR programs.  Traditional venture capital
investing.  How to keep the ship afloat while you bring in the cash.
 
        Integrating financing into the Business Plan.  What should and
should not be in the projections.
 
        Moderator: Dennis White, Sullivan & Worcester Partner;
                        Co-Directory of the Sullivan & Worcester
			High Technology/New Ventures Group;
 
        Speakers:  Venture Capitalist - To Be Announced;
                   Hal Shear, Research Investment Advisors;
                   Allyn Woodward, Executive Vice President,
			Silicon Valley Bank;
 

Session 4: War Stories                  Thursday, January 30, 1992
 
        The previous sessions have focused on specific aspects of
starting and growing a business.  How do all the pieces work or not
work in fact?  This session will consist of entrepreneurs in various
stages of the process.  They will tell their "war stories" and will
give you their perspective on the do's and don'ts.
 
        Moderator: Joe Hadzima, Sullivan & Worcester;
 
        Speakers:  John Connolly, Course Technologies;
                   Nigel Fleming, Genica Pharmaceuticals;
                   Narendra Popat, Frontier Software Development;
 

[the following schedule is available electronically by typing
 
        % attach dcling                 and then typing
        % more /mit/dcling/eclub/10k
 
Subject: Third Annual MIT 10k Entrepreneurial Competition!
Date   : 13 January 1992
--------------------------------------------------------------------
 
The Third Annual MIT 10K Entrepreneurial Competition is once again being
organized this year.  We are hoping to put together more programs, work-
shops, educational material, and prizes this year.  

Over $20,000 was raised last year;  our target this year is $30,000.
 

Tentative dates for this year's competition:
 
December  11   Contest kits available in Office of the Dean of Engineering
               and The Sloan Master's Office
 
January    7   All January E-Club Meetings in 6-120, Tue/Thu & Saturdays;
               (7, 9, 11, 14, 16, 18, 20, 21, 23, 25, 28 & 30th includes
	       regular meetings, conferences and events w/IAP 349 and the 
	       hosting of Joe Hadzima's "Nuts'n'Bolts" series, see below;
	
January   20   "Kick off" social event / networking / team-building
               opportunities ... The 10K Mixer! 
 
January   21   "Nuts 'n' Bolts of Starting up" series,
          23   sponsored by Sullivan & Worcester,
          28   6-120  from 6:30 pm - 8:30 pm, these are
          30   four (4) sessions you shouldn't miss!
 
February  10   5-page submission to Competition due;
 
February  28   semi-finalists selected / mid-course celebration;
 
April     16   Final plans due;
 
April     20   Finalists selected for interviews;
 
May        6   10K-1991 winners announced at Enterprise Forum!

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Good luck to all.  It's never too late to start.  Give us a call,
or e-mail us if you need early stage help!
 
WE can also use a lot of help in pulling this together.
If you would like to help us do fundraising, organizing, planning, 
or distributing information, give us a call. 

This is a great way to be introduced to the World of Entrepreneurship!!!

				--------

For more information, please contact: the Entrepreneurs Club at 253-2000.
.