A common problem! How do I market my product?

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1 total messages Started by Bernhard Eric Hurzeler Sun, 15 Aug 1999 00:00

#1064

Author: Bernhard Eric Hurzeler
Date: Sun, 15 Aug 1999 00:00

31 lines
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Hello there,

I have a very common problem: MARKETING. I have successfully developed and
sold (large telecommunication company in ASIA) a JAVA product (JOV,
www.icm-engineering.com). The product is far beyond the R&D phase and needs
to be marketed now. I can also immediately see three more offspring of this
product.

The product I have, has great potential but I am an engineer and not a
marketing person. Even though I realize that my marketing skills and
contacts are inadequate, I wish not to be ripped off. That is the reason why
I approach you fellow developers to see how you have successfully solved
this problem. Please give me some ideas, contacts and impressions.

My company ICM Engineering Pty Ltd is a small and one-year-old Sydney
(Australia) based software development company. Which I would very much like
to grow. I feel that the company growth is not hampered by the ability to
produce novel ideas and products but by the ability to market them which I
find very frustrating.

Please help!

Kind regards,

Bernhard

ICM Engineering Pty Ltd
Dr. Bernhard Hurzeler
3 Mark Place
Bilgola Plateau NSW 2107
Australia

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