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Re: Starting a shares/stocks information business

#2
From: Frenchy
Date: Tue, 23 Feb 1999 00:00
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johnwindsor@my-dejanews.com wrote in message
<7at5ns$ace$1@nnrp1.dejanews.com>...
>I am thinking about starting a new business (in Australia),
>and I'd like present my ideas here and see if I can get
>some feedback regarding feasibility (etc.).
>
>1. Product concept: A service that notifies the customer
>when a share(s) price reaches a certain level, definable
>by the customer.
>
>2. Background: Currently (at least in Australia), a
>broker might ring up a share-information service to get
>share prices. He might have access to a web based service
>at the office, but if he's on the road, he'll use the
>phone service. The cost is about 1 australian dollar per
>minute. The operation is quite tedious, using the phone
>keypad.
>
>3. The service I propose would allow the customer to
>set up a notification rule (for example, "call me when
>share X goes above $2.30"), and the server would
>automatically dial up his phone/cell-phone when that
>condition occurs. The message that is played to the
>customer can be generated by a text-to-speech program
>on the server.
>
>4. The customer can set up the rules using a web
>browser, or (at an extra cost) by talking to a
>human operator.
>
>5. Pricing would be competitive. Perhaps around $50
>per month?
>
>6. Operating costs for the business would include:
>     a. marketing
>     b. support/call-center
>     c. web-server(s)/call server(s)
>     d. stock exchange information feed
>
>7. What would be the demand for this kind of service,
>bearing in mind that this can be used by brokers as
>well as their customers? Would you find this kind of
>service useful?
>
>8. What would be the cost of the data feed from
>the stock exchange? I presume it would vary depending
>on the frequency of the updates? (every minute, every
>second etc.)
>
>9. Will the marketing cost be the highest operating
>cost? Would it be prohibitive at this fee level?
>
>10. Technically, it seems like a fairly simple project.
>I will need some unix servers for the web hosting, a
>database for the stock data, and some software to
>generate the messages to the customers and call them
>up. Or am I missing something?

## OK _ where do expect to get the data from to onsell?
>
>11. Does this kind of service already exist? In
>Australia? Elsewhere?

Yes it does in a variety of forms
>
>12. Anything else I should be thinking about?
>
##Why you are better than current services ... which can be as cheap as
"FREE"

>Thank you for your advice.
>
>-----------== Posted via Deja News, The Discussion Network ==----------
>http://www.dejanews.com/       Search, Read, Discuss, or Start Your Own
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From: "Frenchy" <frenchy@celestial.com.au>
Subject: Re: Starting a shares/stocks information business
Date: 1999/02/23
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