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Article #336

Re: Radio Plus 98: call for input

#336
From: Antje Ilse Becker
Date: Sun, 08 Feb 1998 00:00
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In a message dated 98-02-08 20:46:21 EST, you write:

<<
 >I would hope that a discussion about the difference between audio and video
 >and their impact on audience--what makes radio listening "active" and
 >television "passive".  As a radio professional, I never hear that topic
 >seriously addressed and it has such important ramifications for the survivla
 >of radio in a video-ized world.


 I'm not too sure about these terms. I hear them thrown around and they seem
 to me to be a bastardisation of McLuhan's ideas.

 I guess it stems from the thought that radio requires more use of
 imagination, however I would argue that TV users are active in that they
 certainly do not passively accept what is put to them.

 Bob Hope-Hume   >>


Could it refer to radio being accessible for feedback (interactive), e.g.
calling-in on talk shows and commenting on programs while that opportunity is
not the norm on TV?

Just guesssing with greetings

Antje Becker
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From: Antje Ilse Becker <AIBecker@AOL.COM>
Subject: Re: Radio Plus 98: call for input
Date: 1998/02/08
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