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Article #337

Re: Radio Plus 98: call for input

#337
From: Bob Hope-Hume
Date: Mon, 09 Feb 1998 00:00
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>I would hope that a discussion about the difference between audio and video
>and their impact on audience--what makes radio listening "active" and
>television "passive".  As a radio professional, I never hear that topic
>seriously addressed and it has such important ramifications for the survivla
>of radio in a video-ized world.


I'm not too sure about these terms. I hear them thrown around and they seem
to me to be a bastardisation of McLuhan's ideas.

I guess it stems from the thought that radio requires more use of
imagination, however I would argue that TV users are active in that they
certainly do not passively accept what is put to them.

Bob Hope-Hume                    http://kali.murdoch.edu.au/~hopehume/
                                 r.hope-hume@murdoch.edu.au

                       ,-_l\    "They keep on telling me to settle down
PO Box 7387           /     \    But I'm telling you
Cloister's Sq         $_.-._/    This is a real gone town
Western Australia          v     And I aint a gonna do it."
AUSTRALIA  6850                   JOHNNY O'KEEFE AND HIS DEE JAYS.
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From: Bob Hope-Hume <hopehume@CENTRAL.MURDOCH.EDU.AU>
Subject: Re: Radio Plus 98: call for input
Date: 1998/02/09
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