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1 total messages Started by Bob Hope-Hume Mon, 09 Feb 1998 00:00
Re: Radio Plus 98: call for input
#337
Author: Bob Hope-Hume
Date: Mon, 09 Feb 1998 00:00
23 lines
1679 bytes
>I would hope that a discussion about the difference between audio and video
>and their impact on audience--what makes radio listening "active" and
>television "passive".  As a radio professional, I never hear that topic
>seriously addressed and it has such important ramifications for the survivla
>of radio in a video-ized world.


I'm not too sure about these terms. I hear them thrown around and they seem
to me to be a bastardisation of McLuhan's ideas.

I guess it stems from the thought that radio requires more use of
imagination, however I would argue that TV users are active in that they
certainly do not passively accept what is put to them.

Bob Hope-Hume                    http://kali.murdoch.edu.au/~hopehume/
                                 r.hope-hume@murdoch.edu.au

                       ,-_l\    "They keep on telling me to settle down
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