🚀 go-pugleaf

L.H., colleagues:

Part of what I have in mind is directness.  I haven't seen the original Ford
survey, but it would be difficult to put that much "over styling" into
words.  There were almost certainly some interpretations, some subjective
determinations in converting consumer preference survey results into that
mass of metal.

Why not just show ask the survey targets a picture, provide a few specs, and
ask if they would buy the car if produced and how much they would pay?
Responses would still need interpretation, but not as much.

Survey specialists, what is your view?

Ray Martin
RMartin@texas.net


-----Original Message-----
From: L. H. Garlinghouse <garlinghou@waterlooindustries.com>
To: Multiple recipients of list QUALITY <QUALITY@PUCC.BITNET>
Date: Saturday, August 22, 1998 1:11 PM
Subject: Graphic survey potential/G'house


>Ray Martin queries:
>
>
>> P.S. I pose a question to you on the list?  What is the potential for
>> graphic surveys relative to text-based?
>
>=====================
>I would say good and increasing.  I base this on reported decreasing
>literacy  trends in the general population in the U.S.  for all of
>the usual reasons.  An apparent cultural shift from left-brained
>logical thinking as a preferred or dominant mode to a greater role
>for right-brained thinking which places importance on images among
>other things.
>
>Also anything (Pareto charts, control charts, flowcharts) that uses
>both sides of the brain to process info is going to have a better
>chance at communicating.
>
>I had forgotten how, er, uhh, . . . "over styled" the Edsel was.  The
>graphic allowed me to make my  "$0/No " . response all that much
>quicker.
>
>
><< All opinions, statements, &c are my own>>
>L.H. Garlinghouse, C.Q.E.
>Pocahontas AR U.S.A.
>(870) 892-4586  ext 7659
>garlinghou@waterlooindustries.com
>