Thread View: ca.environment
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Started by Christopher Theodore
Sat, 23 Jan 2010 10:52
Earth Calling
Author: Christopher Theodore
Date: Sat, 23 Jan 2010 10:52
Date: Sat, 23 Jan 2010 10:52
51 lines
3301 bytes
3301 bytes
Friend of the environment! You may be familiar with the publication I founded seven years ago and publish, The Reader Magazine (www.readermagazine.net), which provides several hundred thousand of people in Southern California a free, independent source of news and information. Although growing numbers know of The Reader, very few know that the model behind The Reader uses 75% less paper than some of the most common used direct mail models to reach the same amount of people, over the same period of time. 100 million trees are consumed every year in the US to provide the paper for direct mail. If the majority of direct mail worked on the same business model as The Reader, each year as many as 75 million trees might be saved every year. Most owners and chief executives of businesses believe most people don't care how they choose advertising and if it is harmful to the environment. In truth, if the majority of direct mail worked on the same business model as The Reader, 75 million trees in the US alone would be saved-- that's a staggering sum, and you can actually do something to make that reality, and it ain't tough. If you care about the environment, then take 3 minutes to get involved by going to our online sign up form here: http://spreadsheets.google.com/viewform?formkey=dFhhMWFMcmUxa0lESGI1X3hBX0s1YlE6MA Making a difference is free, fast and easy. When you sign up, you'll be emailed a callsheet of major businesses, the decision maker, telephone number along with a script you can use to call to encourage them to advertise in models like The Reader that use a fraction of the natural resources of other forms of mail. Even if you simply leave a message on a decision maker's voice mail, it may make the difference between that company continuing to use a wasteful advertising model or choosing a more responsible one. If you love the earth, and are tired of seeing decisions made that harm it needlessly, sign up to get involved today! Regards, Christopher Theodore Chief Executive Officer Noble Media Corporation Office of the Publisher of The Reader Magazine
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