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In article <301lqj$5ii@hpscit.sc.hp.com> dlow@ppg01.sc.hp.com (Danny Low) writes:

>News is what sells newspapers. It is the difference between a NEWSpaper
>and an ADvertiser. ADvertisers are freebies that clutter up your
>driveway and doorway. People are not paying money for a NEWSpaper
>to read the ads. They can get the same ads for free in an ADvertiser.
>It is the NEWS that they are paying the money for. It is what enables
>a NEWSpaper to charge more for an ad. The news is what makes people 
>read the newspaper so the advertisers know that their ads have some 
>chance of being read instead of going straight to the garbage can or 
>bird cage. So news does make the money for the newspaper.
>
Dude, I don't think you know anything about the newspaper industry.
Most people get their news from television. Yes, people read news for
news, but newspapers do NOT make profit from mere news. It's ADVERTISEMENTS.
I was NOT talking about the stuff they throw on your driveway and such, I 
was referring to your average Metropolitan newspaper. The Los Angeles Times,
and I know for sure for you the San Jose Mercury, is made up mostly of 
advertisements. Try this: Get a copy of the newspaper and a pair of
scissors. Cut out all the advertisements from the paper. Put them in a
neat stack. Then, put the rest next to it. Which stack is bigger?
 
Do you also remember a newspaper called the Los Angeles Herald-Examiner?
It used to be the #1 newspaper in Los Angeles in the old days, and when
it was not, it was formidable competition for the the Los Angeles Times.
It died in November, 1989. Why? It was losing money for 11 straight years,
because advertisers, ahem, ADVERTISERS preferred to go to the Times rather
than the Examiner. So the Hearst Corp, who owned the Herald-Examiner, 
ceased publications.

You should also realize that for most cities, the Sunday paper is the most
read of the week, as nonsubscribers are more inclined to buy the bigger 
Sunday paper. In it you will find coupons, "special advertising supplements,"
and a larger-than-normal Classified section. 

I am not donwplaying the role of news in a newspaper, but in this day and 
age for newspapers to compete with television and stay alive, they
have to rely on advertisements to make a PROFIT. That's what I'm getting
at. Yes, they will buy the paper when something big comes up (O.J., 
Earthquake, etc) but the advertisements in the paper provide a steadier
flow of profit for the paper. Remember, a newspaper is a business.



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E l s o n  T r i n i d a d                _______________________________
etrinida@scf.usc.edu                    /_____________        /
University of Southern California      /_____________        /
Los Angeles, California               
   
		      I'm a schizophrenic. No I'm not.
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