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Article #2055

Re: Future Shop

#2055
From: Cecil Saxon
Date: Sun, 01 Jun 1997 00:00
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Buck <walshj@auracom.com> wrote:

>I know that the salespeople make most of their commission on the
>extended warranties.  They apparently go thru an indoctriation program
It's called training...
>in Toronto where they are brainwashed on how to manipulate customers,
That's like saying Burger King brainwashes their workers to ask
" would like fries with that".
>i.e. trying to upsell to more expensive items, and bait and switch.  
>This is what I've heard and been told but I'm looking for first-hand
>information
   The truth is that we make the bulk of our commissions from the
products we sell. The warranties are a nice addition, but not everyone
buys warranties for whatever reason, so the product necessarily must
constitute the majority of the sales person's income.
   No one I have ever known was taught to "bait & switch" from the
companies they worked for. That is illegal and very costly for both
the store and in terms of customer service. Sales people are taught
how to recognize the customer's true needs and match those needs to
the proper product for each individual person.  The customer is not
"manipulated" as you say, but rather asked questions to discover their
needs. No sales person wants an item returned. If the needs of the
customer are not met, than the will be upset. At the company that sold
the item and the sales person for selling them the "wrong" item.
   I understand how a customer must feel when they are approached by a
poor sales person and have a bad experience. Heck even I have felt
that way, but I have found that when one tries to understand what is
being done for them (the customer), and why, that they actually
appreciate the effort that the good sales person is putting forth.
C.S. 
any questions?
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From: nowhere@all (Cecil Saxon)
Subject: Re: Future Shop
Date: 1997/06/01
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