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Article #86265

Broncos Stadium Facts

#86265
From: Chris
Date: Wed, 08 Apr 1998 00:00
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I would hope the following answers the concerns over stadium revenues
and relative franchise worth to a community.

The numbers are quite "compelling".

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<META NAME="DESCRIPTION" CONTENT="In 1990, voters approved a sales tax to pay for Coors Field. The Broncos would like to extend the same tax to pay for a football stadium.">

<META NAME="keywords" CONTENT="Broncos, Denver Broncos Denver Broncos Stadium, Broncos Football, Denver Broncos Football, NFL Broncos, NFL Denver Broncos, NFL Broncos Football, NFL Denver Broncos Football, DENVER BRONCOS, New Stadium, Stadium">

<TITLE>The Denver Broncos Stadium Campaign</TITLE>

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<BR>&nbsp;<FONT COLOR="#000066">Denver Broncos</FONT>

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<H1>How Much Is An NFL Team Worth To A Local Economy?</H1>



The economic impact of an NFL team on its local economy varies. A variety

of factors influence a team's impact on a community including that community's

economic conditions, the franchise's real value and its local popularity.

In recent years, eleven major U.S. cities have determined the value a football

franchise brings to their local economies.&nbsp;



<P><B>Jacksonville, Florida</B> - When Jacksonville was pursuing a franchise,

the University of North Florida conducted a study showing the impact a

team would have on the local economy. The study's findings included:&nbsp;

<UL>The net aggregate impact on the economy is $130.9 million ($93.2 million

in spending and $37.7 million in new earnings for local households).</UL>



<UL>A football team provides about 3,000 jobs.</UL>

<B>Los Angeles, California</B> - Los Angeles, which has lost two football

franchises in recent years, understands a franchise's economic value. Some

findings include:&nbsp;

<UL>The Orange County Chamber of Industry &amp; Commerce determined that

the Los Angeles Rams brought $78 million in direct and indirect business

to the area.&nbsp;</UL>



<UL>The UCLA Anderson School of Management concludes a stadium and football

team in Los Angeles would generate $64 million in annual revenue and employ

1,000 people.</UL>



<UL>The Selig Center for Economic Forecasting estimates the direct impact

of a football team in Los Angeles at $32 million.</UL>

<B>New York, New York</B> - Alan Hevesi, the New York City Controller,

concludes:&nbsp;

<UL>The New York Giants have an annual economic impact of $102 million

in New York and $242 million in the region.&nbsp;



<P>The New York Jets have an economic impact of $93 million in New York

City and $204 million in the region.&nbsp;</UL>

<B>Atlanta, Georgia</B> - The Selig Center for Economic Forecasting estimates:&nbsp;

<UL>The direct impact of a football team in Atlanta at $30 million annually.</UL>

<B>Cleveland, Ohio</B> - The Greater Cleveland Growth Association estimates:&nbsp;

<UL>The Browns were worth $36.4 million annually to the Cleveland economy

before moving to Baltimore.</UL>

<B>Seattle, Washington</B> - An analysis by Dick Conway, an independent

economist, shows:&nbsp;

<UL>The Seahawks bring $68.8 million into Washington State annually.</UL>

<B>Minneapolis, Minnesota</B> - The Advisory Task Force for Pro Sports

in Minnesota estimates:&nbsp;

<UL>The Minnesota Vikings generate $5.6 million in city and state taxes

annually.</UL>

<B>Denver, Colorado</B> - A study by the University of Northern Colorado

found:&nbsp;

<UL>The Denver Broncos generated $117.8 million in direct and indirect

economic activity in 1994.</UL>

<B>Cincinnati, Ohio</B> - The Center for Economic Education at the University

of Cincinnati estimates:&nbsp;

<UL>Cincinnati would lose $32 million each year if the Bengals' were to

relocate.&nbsp;

<BR>The Bengals' direct economic benefit to the community is $45 million

annually.&nbsp;</UL>

<B>Memphis, Tennessee</B> - The Tennessee Valley Authority concluded:&nbsp;

<UL><FONT SIZE=-1>The proposed move of the Houston Oilers to Memphis will

have an annual economic benefit of $108.6 million.</FONT>&nbsp;</UL>

<B>Baltimore, Maryland</B> - A 1981 study by the Maryland Department of

Economic &amp; Employment Development estimated:&nbsp;

<UL>A direct economic benefit of $45.67 million if a team moved back to

Baltimore and an overall benefit of $86.06 million annually.&nbsp;</UL>

<B>The Super Bowl:</B> The Super Bowl is the most prestigious sporting

event in the world and attracts visitors and television viewers around

the globe. A possibility exists that Denver could host a Super Bowl if

a new stadium is built. Several cities that have hosted the Super Bowl

in the past studied the game's impact on their local community.&nbsp;



<P><B>Los Angeles, California</B> - The UCLA Anderson School of Management

estimates:&nbsp;

<UL>A Super Bowl brings $200 million in spending, employs 3000 people and

adds $12 million in tax revenue every time a Super Bowl comes to town.&nbsp;</UL>

<B>Miami, Florida</B> - Super Bowl XXIX (1995) generated $204.5 million

in direct economic impact and $364.9 million in total economic impact.&nbsp;

<UL>The average daily expenditure by attendees was $398 a day.&nbsp;</UL>

<B>Phoenix, Arizona</B> - The overall economic impact of Super Bowl XXX

(1996) on the Phoenix economy was $305.8 million.&nbsp;

<UL>The game generated $108.7 million in visitor expenditures and attracted

89,000 out-of-town guests. These guests spent $81.6 million in Phoenix

and $4.2 million in surrounding communities.&nbsp;</UL>



<UL><FONT SIZE=-1>The Super Bowl Host Committee and others associated with

Super Bowl XXX spent another $53.5 million in direct expenditures.</FONT>&nbsp;</UL>



<UL>6040 people were employed as a result of the Super Bowl.&nbsp;</UL>



<UL>$102.2 million in income flowed directly to Arizona households.&nbsp;</UL>



<UL>Local and state taxes collected $27.1 million.&nbsp;</UL>

<B>New Orleans, Louisiana</B>&nbsp;

<UL>Super Bowl XIV (1990) generated $237.7 million in total spending.&nbsp;</UL>

<B>Tampa Bay, Florida</B>&nbsp;

<UL>Super Bowl XVIII (1984) in Tampa generated $113 million in direct economic

impact.&nbsp;</UL>

<B>Palo Alto, California</B>&nbsp;

<UL>A report prepared for Sen. Quentin Kopp (I-SF) found that Super Bowl

XIX (1985): Generated $114 million in direct economic impact alone.&nbsp;</UL>



<UL>36% of money spent by visitors went for hotel accommodations. Hotel

occupancy rates soared between 12-21% for Super Bowl weekend.&nbsp;</UL>



<UL>$700,000 in additional hotel tax revenue was collected.&nbsp;</UL>



<UL>Restaurants reported increased sales of a staggering 50% during Super

Bowl weekend.&nbsp;</UL>



<UL>The average daily expenditure was $276.&nbsp;</UL>

<B>San Diego, California</B>&nbsp;

<UL>Super Bowl XX (1986) in San Diego generated $136 million in direct

economic impact.&nbsp;</UL>

<B>Minneapolis, Minnesota</B>&nbsp;

<UL>Minneapolis saw $120 million in direct economic impact from Super Bowl

XXV.&nbsp;</UL>

<B>Atlanta, Georgia</B>&nbsp;

<UL>The 1994 game in Atlanta generated $150 million in direct economic

impact.&nbsp;</UL>

<B>Other Events</B>&nbsp;



<P>Denver could use the stadium to attract events in addition to Broncos

football games. Events could include concerts, World Cup soccer and NCAA

football playoff games. Other communities have measured the economic value

of hosting such alternative events.&nbsp;



<P><B>Dallas, Texas</B> - The Texas Department of Commerce estimated:&nbsp;

<UL>The 1994 World Cup had an economic impact of $301 million.&nbsp;</UL>

<B>New Orleans</B>&nbsp;

<UL>Timothy Ryan, of the University of New Orleans estimates: Over a twenty

year period, non-football events at the Superdome generated $1.01 billion

and the Superdome has been responsible for generating $251.3 million in

tax revenues for local and state governments.&nbsp;</UL>

<B>Tempe, Arizona</B>&nbsp;

<UL>The Center for Business Research at Arizona State University reported:

The 1996 Fiesta Bowl had an overall economic impact of $96.8 million.</UL>

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From: Chris <me@my.hometown>
Subject: Broncos Stadium Facts
Date: 1998/04/08
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