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Article #2774

Re: What is the font used in NASA logo? Where?

#2774
From: Michael P Urban
Date: Mon, 25 Jan 1993 15:38
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In article <1993Jan25.051202.1103@magnus.acs.ohio-state.edu> tsines@magnus.acs.ohio-state.edu (sine path square field) writes:
>hey, i am pretty sure that the NASA logo was hand drawn.

Yes, I think it is pretty common for logos, which are often corporate
Trademarks and not, strictly speaking, words, to be one-off designs,
not actually letters in a font.  My own experience in this matter
comes from having duplicated the TRW corporate logo (you know, the
slanty letters with holes in 'em) using Knuth's METAFONT.  The actual
official design was a CAD diagram with all sorts of angles, radii, and
proportions; these were drawings, not letters.  METAFONT, by the way,
handles this sort of thing beautifully.  TRW's Office of Corporate
Identity (I am not making this up, you know...) had a whole brochure
on the use of the logo, emphasizing that it is a trademark, not a
word, and so should not be embedded in sentences (I believe they
prescribed at least a half-inch of empty space around the logo).  And
if color is used, it must be Pantone(r) Warm Red.  The lawyers take
this sort of thing seriously.

	Mike Urban

	urban@cobra.jpl.nasa.gov
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Path: arc1-ca.pugleaf.net!sparky!uunet!usc!elroy.jpl.nasa.gov!sideshow!urban
From: urban@sideshow.jpl.nasa.gov (Michael P Urban)
Newsgroups: comp.fonts
Subject: Re: What is the font used in NASA logo? Where?
Date: 25 Jan 1993 15:38:23 GMT
Organization: Jet Propulsion Laboratory, Pasadena, CA
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Message-ID: <1k11hfINN903@elroy.jpl.nasa.gov>
References: <C1CFtC.ALB@usenet.ucs.indiana.edu> <1993Jan25.051202.1103@magnus.acs.ohio-state.edu>
Reply-To: urban@sideshow.jpl.nasa.gov (Michael P Urban)
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