🚀 go-pugleaf

> Which do you prefer:
>   (a) A time or feature-limited demo that you can download for free.
>   (b) No demo -- what you get is full-featured -- but it carries a
> 30-day money back guarantee.

A demo, hands down. I think most consumers are conditioned to expect
sales departments to be fully staffed and easy to get to; while returns
departments are always understaffed and only available after a long time
on hold. That is, no one thinks of a money-back guarantee as a painless
way to try a product; it's really just a sort of advertising, that we
believe so firmly in our product that we really don't expect to have to
refund your money. (And, of course, if you do ask for a refund, at the
very least you're not earning interest on that money between paying the
bill and being credited; some schlubs will be paying interest on the
charge.)
 
> I'm finding that when I take the time to download a product, which might
> be three megabytes or more, 

Get DSL, then. 3 meg is about 75 seconds at 40 k/sec, if the server can
actually keep up.

> I really don't want it to be "half of what
> it could be."  And I really don't want to feel that if the product just
> does not work out, I can't return it.

Nagware works, for me at least. I buy tools I use regularly, like WinZip
and CuteFTP. Deciding what - if anything - to cripple after 30 days is
an artform, I guess, but it seems the best way to get people to try your
product. Otoh, you mighty actually make more money with a low price and
a money back guarantee: If you price your product below the cost of your
customer's time to squeeze a return out your Customer Service department
....

-- 

http://www.midnightbeach.com    - Me, my work, my writing, and
http://www.midnightbeach.com/hs - my homeschool resource pages