🚀 go-pugleaf

In a news release entitled "Prices Increased on Some Products," Apple announced
today (Sept. 12, 1988) that it will boost prices, _effective immediately_, on
most of its CPUs, monitors, external drives and printers.

Here we sit, many of us clamoring for a more reasonable pricing structure for
Macintosh products, and good old greedy Apple takes the opposite approach, and
_increases_ prices!

In the news release, Apple blames the price increases on increasing "component
costs and changing global market conditions."

Charles M. Boesenberg, who is the Apple USA senior vice president of sales and
marketing, is quoted in the news release.  He states, "Industry developments
have prompted Apple to reprice some of our products so they are more in line
with today's market realities."  Boesenberg goes on to claim, "To continue
fulfilling the increasingly high demand for our products, we are required to
pursue more costly channels for dynamic random access memory (DRAM)
acquisition, thereby increasing the component costs of our products.

Boesenberg continues, "While we resisted these moves as long as possible--
limiting previous price increases to memory expansion kits--current conditions
make it necessary for us to reprice selected other products as well."

Seems to me Apple is getting yet more greedy in its old age.  Take a look at
the new prices listed below.  Some increases are indeed in products that
contain DRAM.  Other increases are in products _without any DRAM_.  Boesenberg
attempts to lay the blame on the DRAM market, even though DRAM prices have
already peaked and have indeed fallen lately.  Besides, how the heck can one
come up with the excuse of increasing DRAM prices when Apple raises the price
of the AppleColor RGB Monitor by $100, or the Apple 3.5 Drive by $30?  Neither
product contains significant DRAM (if any at all)!

Give us a break, Charles, and admit that Apple wants to fatten its profits
even further.

Another blow against "the computer for the rest of us."

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APPLE PRODUCTS, SUGGESTED RETAIL PRICES

THE PRICE CHANGES SHOWN BELOW ARE IN EFFECT SEPTEMBER 12,1988

September 12,1988
                                                   Previous         New
                                                  Suggested   Suggested
                                                     Retail      Retail
Product   Description                                 Price       Price

M5900   Macintosh SE CPU                            2769.00     3169.00
M5084/C Macintosh SE CPU w/Apple Keyboard           2898.00     3298.00
M5085/C Macintosh SE CPU w/Ext. Keyboard            2998.00     3398.00
M5910   Macintosh SE HD 20 CPU                      3569.00     3769.00
M5083/C Macintosh SE HD 20 CPU w/Apple Keyboard     3698.00     3898.00
M5086/C Macintosh SE HD 20 CPU w/Ext. Keyboard      3798.00     3998.00
M5333   Macintosh II CPU                            3769.00     4869.00
M7002/C Macintosh II CPU w/Apple Keyboard           3898.00     4998.00
M7000/C Macintosh II CPU w/Apple Ext. Keyboard      3998.00     5098.00
M5430   Macintosh II Hard Disk 40 CPU               5369.00     6169.00
M7003/C Macintosh II HD 40 CPU w/Apple Keyboard     5498.00     6298.00
M7001/C Macintosh II HD 40 CPU w/Ext. Keyboard      5598.00     6398.00
M5410   Macintosh II HD 40/4 CPU                    7269.00     8069.00
M5328   Macintosh II HD 40/4 CPU w/Apple Keyboard   7398.00     8198.00
M5338   Macintosh II HD 40/4 CPU w/Ext. Keyboard    7498.00     8298.00
A2P6024 Apple IIGS 512K CPU                          999.00     1149.00

A2M6021 AppleColor Composite Monitor IIe             379.00      399.00
A2M6017 Apple Monochrome Monitor IIe                 129.00      159.00
A2M6016 Apple Monochrome Monitor                     129.00      159.00
A2M6020 AppleColor Composite Monitor                 379.00      399.00
A2M6014 AppleColor RGB Monitor                       499.00      599.00

A9M0106 Apple 3.5 Drive                              399.00      429.00
A9M0107 Apple 5.25 Drive                             299.00      329.00

A2M2058 Apple II 256K Memory Expansion Kit            69.00      159.00
A2B6002 Apple IIGS Memory Expansion Card             129.00      229.00
M6005   LaserWriter IINTX 1MB Memory Exp. Kit        349.00      499.00
M6006   LaserWriter IINTX 4MB Memory Exp. Kit       1699.00     2399.00

M6210   LaserWriter IINT w/Toner & Letter Cassette  4599.00     4999.00
M6215   LaserWriter IINTX w/Toner & Letter Cassette 6599.00     6999.00
M6009   LaserWriter IINT Controller Card            2099.00     2699.00
M6004   LaserWriter IINTX Controller Card           4299.00     4699.00

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As you can see, the Mac Plus CPU, the Apple //e CPU, and the LaserWriter IISC
are not listed.  The prices for these products remain the same.  Gee, thanks a
whole lot for your consideration, Apple.

Jim

-- 

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Jim -->  macak@lakesys.UUCP (Jim Macak)  {Standard disclaimer, nothin' fancy!}
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