🚀 go-pugleaf

In article <1018@lakesys.UUCP> macak@lakesys.UUCP (Jim Macak) writes:
|In a news release entitled "Prices Increased on Some Products," Apple announced
|today (Sept. 12, 1988) that it will boost prices, _effective immediately_, on
|most of its CPUs, monitors, external drives and printers.
|
|Here we sit, many of us clamoring for a more reasonable pricing structure for
|Macintosh products, and good old greedy Apple takes the opposite approach, and
|_increases_ prices!
|

No reason to get irate. Apple is in business to maximize their profits
-- if you don't realize this, you're missing a lot about what makes the
world go around.

I share your instinct about pricing. My impression is that lower prices
would increase both sales and market share. But I don't know much about
corporate marketing and sales, which is an increasing share of the Mac
market, so perhaps there is a reason why this is a Good Thing for
Apple.

In the way of a testimonial, I am in the market for a computer system
in the next couple of months. I thought the Macs were a bit expensive
until I saw PC knock-offs with 20MB hard disks selling for under $1K.
And then I decided Macs were VERY expensive. I find it difficult to
believe that even corporate buyers are going to buy 1 Mac instead of 3
PC's.

But who cares? Either this will work or it won't. If they aren't worth
the price, don't buy them.

	Tom