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Article #1934

Re: 1973 v 2007 - Obituary of the late Mr. Common Sense

#1934
From: Dan Mercer
Date: Tue, 13 Feb 2007 16:25
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Some people here need to go to law school or at least learn to discern the
difference between truth and a media campaign.  After the negative
judgement McDonalds responded with a media campaign to shape the
argument after the fact (they have been apparently successful).  For
instance,  I haven't seen Stella's age mentioned - she was 79.  Or the
fact that coffee,  served at normal temperatures,  is incapable of
causing 3rd degree burns with that kind of exposure.  Her original
claim did not ask for pain and suffering,  only hospital expenses from
two years of treatment.

The two legal issues at stake are "assumption of risk" and "easily
foreseeable circumstances".  McDonalds deviated from common practice in
raising the temperature of the coffee they served to dangerous levels
in order to gain a competitive advantage.  Reasoning that many people
were not going to drink the coffee immediately,  they raised the
temperature so it would still be hot when eventually drunk.  By
deviating from common practice,  the assumed the burden of that increased
risk.  Yet they did nothing to alleviate that risk.  They didn't warn
customers of the increased risk,  they didn't provide sturdier cups -
they even overfilled the cups,  increasing the risk.  And they knew of
the risk - they had handled more than 700 prior claims.

That someone would be seriously burned was an easily foreseeable
circumstance.   The same law that requires fences around "attractive
nuisances" came into play.  McDonalds chose to ignore the risks and paid
the price.  They hjave since spent far more money,  no doubt,  in
spinning their version into urban legend than they actually paid in
damages.

Dan Mercer
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From: "Dan Mercer" <damercer@comcast.net>
Newsgroups: misc.rural,co.general,alt.guns,mn.general
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Subject: Re: 1973 v 2007 - Obituary of the late Mr. Common Sense
Date: Tue, 13 Feb 2007 10:25:59 -0600
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