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Article #1658

Re: Harry Potter and the Goblet of Fire

#1658
From: hlmw
Date: Tue, 04 Jul 2000 00:00
37 lines
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Darren Wyn Rees wrote:

> Ok, so what precisely is the magic behind J K Rowling's books ?

1. A great world-wide advertising campaign.
2. The 'kid' grape vine .
3. The "gotta have it syndrome" - one kid has one, the others want one
(whether they read it or not) .
4. Mummy (see No.1)  buys one hoping it will tear her non-reading kid
away from the TV.
5. Librarians buy them because of (see No. 1)
6. Teachers buy them hoping to get some mileage in the way of "silent
reading" in class and  book reports longer than 3 sentences. (See No.1
plus teacher burnout)
Only 1 and 2 above really work!
See advertising below by Darren Wynn Rees <G>

> 'Harry Potter and the Goblet of Fire' is the fourth book
> in the Harry Potter series, and the title was confirmed
> by the American publisher this week, after it was obtained
> by London's Sunday Telegraph.
>
> The first three books have sold over 25 million copies worldwide,
> and the new book is expected to be one of the summer's biggest
> publishing events.
>
> The new book is due for release on July 8.
>
>         Darren

Thank you Darren.

>
>
>
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From: hlmw <hlmw@telusplanet.net>
Subject: Re: Harry Potter and the Goblet of Fire
Date: 2000/07/04
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