Re: High-Tech advertising

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1 total messages Started by Dave Taylor Tue, 13 Jan 1987 07:45

#239

Author: Dave Taylor
Date: Tue, 13 Jan 1987 07:45

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This article is from well!mandel (Tom Mandel)
 and was received on  Mon Jan 12 14:38:53 1987

This [the disk being offered by Buick] is a nice of example of why General 
Motors is in such trouble as a company.  Provide useless but cute information 
to computer users, and think that they'll be fooled that this is a genuine 
comparison of the quality of Buicks versus competitive makes (Nissan and BMW).
The really ironic element of such a strategy is that personal computer users
may be more likely (than other potential buyers) to want *real* rather than 
ephemeral information about the desirability of Buicks.

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