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Started by Joel West
Sun, 19 Oct 1986 19:11
New Apple ad campaign
Author: Joel West
Date: Sun, 19 Oct 1986 19:11
Date: Sun, 19 Oct 1986 19:11
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I don't know about the World Series (I mean, who cares about New York
and Boston? :-) ), but I saw the new campaign on ABC's weekly series,
Business World.
The ads were basically serious, psuedo-realistic vignettes in which
a bunch of corporate types produced successful reports using their
Macintosh. There were a number of variations -- rogue department purchases
Macintoshes, individuals bring their own Macintoshes, etc. It concludes
generally with the boss saying 'Why can't our regular computers do
this?' or 'What are they using?', etc.
In short, the ads play to reality and Apple's existing strengths. Whether
they will influence anyone (direct experience like that in the ad is
far more effective) or not, I don't know.
--
Joel West MCI Mail: 282-8879
Western Software Technology, POB 2733, Vista, CA 92083
{cbosgd, ihnp4, pyramid, sdcsvax, ucla-cs} !gould9!joel
joel%gould9.uucp@NOSC.ARPA
Re: New Apple ad campaign
Author: Howard C. Simonson
Date: Fri, 24 Oct 1986 08:30
Date: Fri, 24 Oct 1986 08:30
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In article <835@gould9.UUCP> joel@gould9.UUCP (Joel West) writes:
> The ads were basically serious, psuedo-realistic vignettes in which
> a bunch of corporate types produced successful reports using their
> Macintosh. There were a number of variations -- rogue department purchases
> Macintoshes, individuals bring their own Macintoshes, etc. It concludes
> generally with the boss saying 'Why can't our regular computers do
> this?' or 'What are they using?', etc.
This is what I call real-life advertising. A lot of us around here could
double for quasimoto; that daily trudge with Mac-over-shoulder from car
to office / office to car. Every time I crank out something on the Mac
for co-worker's/boss's consumption, the same "this is great, why can't we
all do this" melody springs to life. Needless to say, we are rouge
upstarts to the "Information Center" ( the corporate PC people which I
refer to as "The Zenith PC Dealership" ). You should have seen the look
of fear on their faces when I said we were toying with the idea of
stringing an Appletalk net (actually PhoneNet). :-)
--
I have no technical challenges, Howard C. Simonson
just political ones. ...{dragon,hplabs,ihnp4,nsc}!amdahl!howard
[ Opinion? What opinion!? I think you have the wrong guy... ]
Mac penetrates corp. world (Was Re: New Apple ad campaign)
Author: Dan Graifer
Date: Thu, 30 Oct 1986 02:02
Date: Thu, 30 Oct 1986 02:02
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The penetration of the Mac into the corporate world is slowly happening pretty much by the path described in the ads. Any of you out there read The New Yorker magazine? The Oct. 20 issue contained a Visa ad featuring Roger Enrico (Pres. and CEO of Pepsi-Cola Co) sitting at table working on a Mac+. Those of you who, like me, do consult for large corporate clients, KEEP PLUGGING! Dan Graifer graifer@net1.UCSD.EDU
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