Those 3-liter bottles

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4 total messages Started by Will Martin Wed, 04 Sep 1985 20:00

#306

Author: Will Martin
Date: Wed, 04 Sep 1985 20:00

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Does anyone know what the motivation is behind the marketing of the
three-liter bottles? Around here, they are available on the store
shelves, but the marketing is actively discouraging people from buying
them. For example, every week some or another brand of soda is on sale
for 78 cents or 98 cents in the 2-liter bottles. The three-liter bottles
of the same stuff always cost at least *twice* that sale price for the
2-liter size! And I have *never* seen a sale locally (St. Louis) for
the three-liter size, except maybe for Coke the first week the new size
came out.

So why bother tooling up and tying up shelf space for this size?

Insights into the motivation of the marketing types would be
appreciated...

Will Martin

UUCP/USENET: seismo!brl-bmd!wmartin   or   ARPA/MILNET: wmartin@almsa-1.ARPA

Re: Those 3-liter bottles

#309

Author: J. Eric Roskos
Date: Fri, 06 Sep 1985 12:07

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> Does anyone know what the motivation is behind the marketing of the
> three-liter bottles?

Good question... those 3-liter bottles are a real problem.  They won't
fit in my refrigerator!  They won't fit in the door compartment (where 2-
liter bottles fit) because they are too large in diameter, but they are
also too tall to fit on the top shelf, and too large in diameter (again)
to fit on the shelves underneath.*  I think Coke made a big mistake; if
they are going to have 3-liter bottles, they ought to be oval shaped.
The one bottle I bought, I kept on top of the refrigerator, although it
started growing mold in it (I guess you have to refrigerate Coke after
opening it).

That's the same sort of problem as with "Classic Lite" dinners, which
won't fit into a toaster oven (unlike Le Menu).  Why don't these people,
who go to all that trouble to do research on what people will buy, research
whether they will fit inside the required Common Household Appliances?

* Based on the economy-model refrigerator supplied with my apartment.  Your
  results may differ.
-- 
Shyy-Anzr:  J. Eric Roskos
UUCP:       ..!{decvax,ucbvax,ihnp4}!vax135!petsd!peora!jer
US Mail:    MS 795; Perkin-Elmer SDC;
	    2486 Sand Lake Road, Orlando, FL 32809-7642

Re: Those 3-liter bottles

#308

Author: Carl Blesch
Date: Fri, 06 Sep 1985 13:51

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> Does anyone know what the motivation is behind the marketing of the
> three-liter bottles?

> Will Martin

I wonder the same thing.  I can't finish a two-liter bottle before the
soda goes flat.  How am I ever going to get any effervescence out of
that extra liter of soda in a three-liter bottle?
Perhaps the three-liter bottle is for families with
hordes of soda-drinking teen-agers in the house.
Here in New Jersey, a typical price for a two-liter bottle of
(name-your-favorite-type-of) Coke is $1.30.
I've seen the three-liter bottles for $1.90.
So the price is in proportion.

Carl Blesch

Re: Re: Re: Those 3-liter bottles

#324

Author: Larry Lippman
Date: Sat, 12 Oct 1985 22:38

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> Just as a side note, I thought you all ought to know that Coca-Cola is now
> introducing a *4-LITER* bottle called the Super Thirst Buster. The bottle
> weighs nine and a half pounds and stands two feet tall. The company concedes
> that owners of some older refridgerator models may have to store the bottle
> on its side.
> 
> I guess Coke thinks "Bigger is better".

	Soon to be followed by RC's "Imperial Gallon" container for quenching
a Royal Thirst... :-)


===  Larry Lippman @ Recognition Research Corp., Clarence, New York        ===
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