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Article #26Re: FYI - USWest wasting our money again
From: Blanche Cohen
Date: Sun, 13 Sep 1992 04:01
Date: Sun, 13 Sep 1992 04:01
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That may very well be, but you are still confusing the phone company and whatever subsidiary it is, that put out the product. They have NOTHING to do with eac other. All to true, Jan. However, from our point of the (the average consumer) the various entities of the USWest hegemony makes no attempt whatsoever, except on the bills, to distinguish amongst the pieces. You, as an employee of a single entity, may take great pride in your diverse group. However, as a former marketing-type of two of the largest multi-nationals in the world, upper management does NOT WANT the public to recognize the differences. They want the public to have name recognition. That is why IBM become the largest computer seller in the world - every secretary had an IBM typewriter on her desk - the name recognition got the computer salesmen in the door and closed the sale. You fight a losing battle as long as the name of the corporation/ holding company is US West. IMHO they made a serious mistake dropping the name Mountain Bell. Remember WHY the Mountain Bell name was dropped? Because upper management and the PR types wanted an integrated, single-name recognition factor. If you don't believe me, then call over to PR office and ask the manager. Blanche Cohen Formerly with Exxon and Digital Equipment. Trust me - these two make US West look petty!
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Path: arc1-ca.pugleaf.net!sparky!uunet!spool.mu.edu!agate!boulder!csn!copper!mercury.cair.du.edu!diana.cair.du.edu!blanche From: blanche@diana.cair.du.edu (Blanche Cohen) Newsgroups: nyx.misc,du.general,co.general Subject: Re: FYI - USWest wasting our money again Message-ID: <1992Sep13.040133.27329@mercury.cair.du.edu> Date: 13 Sep 92 04:01:33 GMT References: <1992Sep11.171853 <1992Sep11.215551.21484@mnemosyne.cs.du.edu> <1992Sep11.230902.13800@mercury.cair.du.edu> Sender: news@mercury.cair.du.edu (netnews) Distribution: co Organization: University of Denver, Denver, Colorado Lines: 25