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Article #666

Re: HD RADIO is no worse than DAB or DRM radio

#666
From: David Eduardo
Date: Tue, 02 Oct 2007 20:12
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<SFTVratings_troy@yahoo.com> wrote in message 
news:1191348399.665420.4130@19g2000hsx.googlegroups.com...
>
> Frank Dresser wrote:
>> <SFTVratings_troy@yahoo.com> wrote in message
>> >
>> > Yeah it's false.  The ratings show there are at least 20 channels with
>> > near-identical numbers of listeners.  That's more than a "few"
>> >
>>
>>
>> I thought I've heard every possible claim about the Arbitron numbers 
>> here,
>> but this is the first time I've heard that a 5.8 share is nearly 
>> identical
>> to a 1.9 share.
>
> That's not a big difference.  6 months ago the 5.8 station had dropped
> to 4-something, and the 1.9 station had almost 3.  There really is not
> a huge different between ~5% and ~2% of an audience.

A 5.8 that moves to a 4.0 has lost nearly a third of its audience. You 
measure each station over time against itself, first. Like TV shows, some 
radio stations go up, others bomb or go down.

In a market like Chicago, every share point is worth about $7 million on the 
average. A 25-54 share is probably worth close to $9 million, so a 
difference of a single share is huge.
>
> YOU stated that "the top 2 stations have 90% of the listeners" (or
> something like that) which is so wrong, it's a borderline lie.

He said the top two alone have 10%, which is absolutely true. Frank's point 
here is totally valid.
> 
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From: "David Eduardo" <david@davideduardo.com>
Newsgroups: rec.audio.tech,rec.audio.car,rec.radio.shortwave,ba.broadcast
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Subject: Re: HD RADIO is no worse than DAB or DRM radio
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Date: Tue, 02 Oct 2007 20:12:24 GMT