🚀 go-pugleaf

JD>=o= I don't think that anyone, Greenpeace included, is going
JD>to argue that these press releases are any substitute for
JD>scientific research.  Having been both a press agent and an
JD>editor, I've been on both ends of many press releases.  They
JD>are odd beasts, hastily written in odd prose designed to be
JD>all things to all people.  I know of no organization whose
JD>press releases don't suffer from these problems.

An additional problem is that not all press releases are quoted verbatim
in their entirety by most publications. They are excerpted and rewritten
by staff writers who may not have an adequate background. Recently,
I read a rewritten story about solar energy which included the phrase
"solar insulation" when obviously from the context of the story the
phrase should have been "solar insolation". The staff writer or editor
not knowing the difference.

Howard Smith

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